24/7 care

Nicole Smithback, MBA-HM

Nicole transitioned to veterinary medicine from a seasoned career in human healthcare operations and administration.  Her leadership journey includes healthcare operations, finance, business development, and management experience in both academic medical centers and private practice settings.  She has worked directly with primary and specialty service lines of Internal Medicine, Family Medicine, and Pediatrics, Ophthalmology, OB/Gyn, Urology, Lab & Imaging, and Ambulatory Surgery Centers.  Nicole is experienced in leading operational redesign, transformational leadership, and managing procedural and personnel practices, Physician, and leadership coaching, developing, and directing strategic planning.

Nicole received her Master of Business Administration – Healthcare Management from Western Governor’s University and her bachelor’s degree from Edgewood College in Madison, WI.  She holds a Certification in Patient Experience (CPXP) from the Beryl Institute.  She is active in the community and serves on several non-profit, business, and professional association boards.  Outside of MVS, Nicole provides business consulting, keynote speaking, and leadership development coaching.  She strives to ensure that individuals have the knowledge and resources to blend personal and professional experiences to serve not only clients, but team members by fostering open communication and a growth mindset.

Nicole enjoys spending time with her husband, daughter, and their Doberman, Emmett.  Together, they are very active outdoors and enjoy camping, biking, running, and hiking.  She loves to read, write, and cook.